Totsy Acquires MamaSource - Gauthereau Group
Most of you have probably already heard the news: On January 8th, Totsy acquired the assets of mom-centric daily deals site, MamaSource (see press release here). We are thrilled to provide our existing members with MamaSource’s premium selection of offerings, and we are eager to begin serving its more than two million moms. At more than five million moms, the Totsy family is growing faster and faster each day. We’ve worked with MamaSource for the past several years as an affiliate partner. They impressed us with their ability to deliver value to partners and consumers. As a result, we felt comfortable partnering with them in 2012 to leverage our e-commerce platform to power their private sales site — a move that worked out very well for both parties.
Totsy and MamaSource have always shared the common goal to provide high-value products to moms at affordable prices and we are happy to continue this tradition together under Totsy’s leadership. On top of our member sales, we’ll now be able to incorporate location-based and service deals. Totsy will be a much stronger force because of this addition and look forward to welcoming MamaSource employees into the Totsy family.
MamaSource’s online community, MamaPedia, was not part of the transaction and will continue to exist as a separate resource and forum for moms and dads.